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Coaching Articles

Competitive Edge

Executive Coaching is evolving at a brisk pace. Awareness of the value of providing coaching as a learning tool for executive and leadership development is becoming common. Recent studies reported in Simply Business, February/March, 2005 have shown that 94% of the individuals that earn more than $1 million per year have a personal or executive coach support their development and their thinking processes. To say the least, executive coaching is a competitive edge for senior executives.

Impact of Executive Coaching

Through personal comparisons of experiences before and after coaching most people establish a clear value-added for coaching. Various business resources provided these examples:

As reported in Fortune Magazine, "managers described an average return of ...about six times what the coaching had cost their companies."

A study by MetrixGlobal LLC found that coaching produced a 529% return on investment and significant intangible benefits to the business.

An article in Public Personnel Management (Winter 97, Vol. 26 Issue 4, p. 461, International Personnel Management Association) reported training alone increased productivity by 22.4% while training plus coaching increased productivity by 88%.

Research on executive coaching effectiveness, reported in the Manchester Review (2001, Vol. 6, No. 1) showed that companies that invested in executive coaching received an average 500%+ return on investment.

In 2003, the Austin Business Journal reported that 40% of Fortune 500 companies now use professional coaching services.

In February, 2004, it was reported in the Washington Post that a company utilizing coaching gained $3.3 million in 2003 which resulted in a 689% return on the company's investment.